Performance marketing
Bring paid media, campaign strategy and conversion-focused creative together to reach the right audience and make every marketing dollar work harder.
Explore our approach ↗ PERFORMANCE MARKETING. BUILT FOR GROWTH.
Stop chasing.
Start attracting.
Performance marketing for ambitious service businesses.
Home improvement expertise. Growth you can measure.
STRATEGY × CREATIVITY × PERFORMANCE
STRATEGY. CREATIVE. PERFORMANCE.
Creative thinking.
Performance that matters.
Performance that matters.
STRATEGY MEETS MEASURABLE PERFORMANCE.
Explore what's possible ↓
PERFORMANCE MARKETING✓
SMARTER CREATIVE✓
MEASURABLE GROWTH✓
QUALIFIED CUSTOMERS✓
PERFORMANCE MARKETING✓
SMARTER CREATIVE✓
MEASURABLE GROWTH✓
QUALIFIED CUSTOMERS✓
BRANDS WE'VE WORKED WITH
WHAT WE DO
From first impression to customer acquisition.
One connected performance strategy.
Good marketing gets attention.
Great marketing brings business.
Customer acquisition
Attract high-intent prospects with interactive tools, qualify them against your criteria and deliver exclusive opportunities directly to your CRM.
Discover the Magnet Framework ↗Automation & analytics
Connect custom workflows, real-time CRM routing and live dashboards. Track return on ad spend and acquisition costs from campaign to customer.
See the whole picture ↗
OUR CUSTOMER ACQUISITION SYSTEM
The Magnet
The Magnet
Framework.
Attract intent.
Build a stronger pipeline.
One connected journey from first click to new customer. Our Magnet Framework brings attraction, qualification, automation and measurement together.
Built around your audience and sales process. Specialized in home improvement. Adaptable across high-ticket services.
Calculate your ideal target CAC ↗
RoofingHVACKitchen remodelingHigh-ticket services
01
ATTRACT THE RIGHT PEOPLEHigh-Intent Attraction
High-Intent Attraction
Give potential customers a useful reason to engage. Interactive digital tools turn paid-media attention into active interest by answering the questions prospects are already asking.
For home improvement, that might mean project cost calculators, material selection quizzes or localized ROI estimators. Across other sectors, we tailor the experience to the purchase decision and the value your business offers.
02
TURN INTEREST INTO INTENTFrictionless Qualification
Frictionless Qualification
Every interaction helps establish whether a prospect fits your business. The tool captures scope, timeline and budget against your qualification criteria, so your sales team receives context as well as contact details.
- Project scope: Full roof replacement or minor leak repair?
- Timeline: Ready now or planning for 6–12 months?
- Budget: Does the project meet your minimum thresholds?
Your team gets useful context to prioritize the opportunities that fit.
03
MAKE EVERY MOMENT COUNTInstant, Automated Routing
Instant, Automated Routing
When a prospect is ready to talk, timing matters. We engineer custom-built pipelines so your team can act while interest is fresh.
Advanced workflow automation routes qualified prospects directly into your CRM in real time. Custom routing rules and instant sales notifications connect each opportunity with the right person, helping your team follow up promptly without manual data entry.
04
KNOW WHAT DRIVES YOUR GROWTHTransparent, Real-Time Analytics
Transparent, Real-Time Analytics
Give business owners and stakeholders a clear, 24/7 view of marketing performance. Live dashboards connect campaign spend, event tracking and CRM outcomes to show how investment translates into customers and revenue.
Track return on ad spend (ROAS), Customer Acquisition Cost (CAC) and Cost Per Lead (CPL) using connected campaign and sales data.
THE MAGNET DIFFERENCE
Performance marketing expertise.
Performance marketing expertise.
Home improvement at our core.
Project Magnet is a specialized performance marketing agency for high-ticket service businesses. We bring strategy, creative, media and technology together, with a deep focus on how homeowners research, compare and choose service providers.
Sector-specific thinking.
Campaigns shaped around home improvement buying decisions, local service areas and high-value projects.
Built to adapt.
Our framework adapts to different service industries, qualification criteria and sales cycles—always guided by your business goals.
Accountable to performance.
Clear reporting on spend, acquisition costs and revenue gives your team the visibility to make informed growth decisions.
Make every
touchpoint magnetic.
From audience strategy and paid media to creative, landing pages and conversion optimization, we connect the full customer journey. Campaign insights feed back into testing and refinement, keeping your marketing focused on business outcomes.
Audience & campaign strategy
Paid search & paid social
Creative & landing pages
Conversion optimization
Find your growth potential ↗
PLAN YOUR NEXT STAGE OF GROWTH
Clear targets.
Clear targets.
Smarter growth.
What can your business afford to spend to acquire a customer? Use your average project value, margins and close rate to set a target CAC and give your performance marketing strategy a clear starting point.
A planning estimate, not a performance guarantee. Use your own project economics and allow for sales costs, overhead and profit.
Your growth, calculated.
YOUR TARGET CAC$1,050per acquired customer
YOUR TARGET CPL$157.50per generated lead
CAC = revenue × gross margin × acquisition share.
CPL = target CAC × lead-to-customer close rate.
LET'S BUILD YOUR NEXT GROWTH ENGINE
Let's talk
Let's talk
growth.
You're here to grow your business. We're here to make that growth measurable, repeatable, and easier to scale.
Performance marketing × Home improvement expertiseStart a conversation01–07